Content Plan

Overview

Content planning is the process of identifying, managing, and delivering content for your Instagram account. This includes everything from how it's structured to what quality level that should be reached with regards to images or videos on Instagram.

The most crucial component of having a successful Instagram account is to post on a regular basis, without a solid content strategy you will struggle to create the posts your account needs.

Content strategy and content plan is interchangeable for our discussion. Strategy identifies what you need to do and plan identifies how to do it.

Takeaway skills

  • Key principles of content strategy
  • Drafting Instagram content plan

We’ll cover the following:

  1. Why do you need a content strategy?
  2. Key principles of content strategy
  3. How to draft an Instagram content plan?
  4. Summary
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1. Why do you need a content strategy?

Creating a deliberate content strategy for Instagram will be important to achieving brand success on the platform.

This is required if you want to develop an active community and see tangible benefits for your business.

Your Instagram feed should look like a catalog full of informative posts that tell a story and is consistent with your brand.

You should avoid having a feed that is completely filled with one type of material, such as promotional content, since this will not provide value to your audience and they will eventually stop following you.

2. Key principles of content strategy

  • Content must match with the promise (the one you made in your bio)
  • Your feed should reflect your brand identity
  • Content that educates, entertains or inspires your target audience
  • The right mix of all of Instagram's different content types
  • Scheduled precisely to garner maximum engagement

3. How to draft an Instagram content plan?

A content plan is the first step in the content strategy and it is a collection of tasks you can use to develop content from the ground up, culminating in its publication.

A solid content plan will assist you in being ahead, alleviating the problem of producing content in time or losing your bearings as to what to do next.

This guarantees that you always have the right thing to post and the appearance and feel of your brand are consistent.

You'll need the following to complete your content plan,

  • Content Theme
  • Content Pillars
  • Content Calendar

In subsequent frameworks under this collection, you will find everything you need to plan and execute a successful content strategy.

Summary

There are many things that go into having a successful Instagram account. The most crucial component of having a successful Instagram account is to post on a regular basis, without a solid content strategy you will struggle to create the posts your account needs.

You should avoid having a feed that is completely filled with one type of material, such as promotional content, since this will not provide value to your audience and they will eventually stop following you.

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