Overview

The content plan should always be agile so that it can be easily changed to align with current business or market conditions.

For example, during covid, it was stay-at-home, and now as they are being lifted your social media strategy should as well change, isn't it?

Whether it is external conditions like Covid or certain trends in the world or internal conditions such as performance of certain content of yours or even change in your team, skills or products should lead to a revision of your content strategy.

Takeaway skills

• Conducting content analysis
• Best practices for revision

We’ll cover the following:

1. How to conduct content analysis?
2. Following industry trends
3. How to sense competitors?
4. Listening to audience
5. Summary

1. How to conduct content analysis?

Creating content that performs well, is engaged with the most, and resonates with your audience may be tricky. The easiest method to figure out what content works best is to look at your analytics.

Make a note of your high-performing social media postings' captions, pictures, and any hashtags you used.

Once you have realized your best-performing posts, you can learn from them and apply them in your future content.

To assess the success of your campaigns, you may use social media management tools to measure key indicators such as comments, likes, and engagement rate.

Following are a few tools you can try,

• Later
• Sprout Social
• Hubspot

2. Following industry trends

If you're trying to figure out what's next for your brand, taking a close look at what's going on in your industry might assist you to make the required changes to your plan.

If you're a fitness blogger, you might find inspiration in other fitness professionals and their content.

For example, an influencer could notice a surge in content around a certain dance routine, and then perform the same dance step, using the appropriate hashtags and posts on the Instagram reel.

You can check Google Trends and Pinterest to get a sense of what is trending currently.

3. How to sense competitors?

A lot of times, you'll find your competitors are following certain patterns or trends, do not overlook them and never try to copy them either. Instead, take inspiration and create original content similar to what you observe.

So, always follow your competitors as they may as well be following and learning from you. This way you can too ride any wave and make the best out of it.

4. Listening to audience

Another approach to get ideas for new content is to pay attention to what your audience is saying and asking. Try to find,

• Which content of yours are they engaging with the most?
• What kind of questions are they asking you in the comments and DM section?
• How are they responding to your polls and questions?
• What other problems they might have, what other Instagram accounts do they like?

You are creating content for your audience and not yourself, keep it in mind. Simply ask them what are they interested in or what problems they would like to be solved. Use Instagram stories or even DMs to check your audience's pulse.

Summary

Analyzing data from past successful postings as well as learnings from industry trends and competitors allows marketers/content creators to better understand their audiences' interests so that they may create more relevant content going forward.