Content Recycling

Overview

When you devote time to developing amazing stuff, you want it to be as valuable to your audience as possible.

This form of reusable content is known as evergreen content as well and so, you'll want to publish it on Instagram more than once.

Don't be concerned that doing so will cause your feed to feel stale if you do it correctly; it will just help to boost engagement.

Takeaway skills

  • Content you can recycle
  • Best practices of content recycling

We’ll cover the following:

  1. What content should you recycle?
  2. How to recycle content from other platforms?
  3. What are the best practices to recycle content on Instagram?
  4. Summary
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1. What content should you recycle?

Reposting, retweeting, and republishing any previously used material—whether it's in the same or different format across your brand's social platforms—is referred to as content recycling.

Recognize that not every post is suited for republishing. Republishing may not be effective or possible if the post is for a sale that runs out or anything else that is time-based.

Even time-sensitive content, however, may be repurposed into fresh content.

Recyclable content are also sometimes known as evergreen content, is any content that is always relevant and not reliant on factors such as trends or time.

There are several types of evergreen content,

  • how-to guides
  • best practices
  • popular posts
  • brand photos
  • brand purpose
  • case studies
  • interviews

You may need to update your evergreen content before reposting it from time to time, but they are generally relevant as it is.

2. How to recycle content from other platforms?

You may have more than just an Instagram account, such as Twitter, Youtube, or Blogs. Take advantage of the content you create on other platforms by repurposing it for Instagram.

Let's look at a few examples,

  • Turning blog excerpts into Instagram carousels
  • Infographics from Twitter: Turning tweets into posts
  • Turn a blog into an Instagram poll
  • Turn youtube videos into short snippets as Instagram videos or reels

3. What are the best practices to recycle content on Instagram?

  • Setup a content library – It may be helpful in keeping track of how much content you've published and what you have in your repository. It removes a lot of the guesswork from the process, and it aids in determining what content you may reuse and when.
  • Refresh or recreate recyclable content – The same content can be presented in multiple ways and duplicate content may lead to social media platform algorithms thinking that you are spamming. So always create new versions and keep them ready for use.
  • Timing for republishing – Randomly posting may not yield a good result for you and may lead to the wastage of perfectly good content. Check if your content is relevant at the time of posting. A Christmas time content would not go well in the summer.
  • Using hashtag campaigns – There are hashtags to show old, popular, or viral content such as #throwback. Use them wisely to repost content.
  • Repurposing content from other platforms – Do not forget to repurpose content from your other social media accounts or blogs. This helps in cross-promoting and will help you gain followers.

Summary

Recyclable content is also sometimes known as evergreen content, is any content that is always relevant and not reliant on factors such as trends or time.

There are several types of evergreen content, how-to guides, best practices, popular posts, brand photos, brand purpose, case studies, interviews.

You may need to update your evergreen content before reposting it from time to time, but they are generally relevant as it is.

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