Choosing a theme for your content can be a very beneficial choice to make. It will depend on what type of brand you are and the objectives you want to achieve.
You'll need to determine what type of Instagram format you'll be primarily posting - single image, carousel post, reel post, videos, stories; and then decide on a particular theme.
Remember that, you can always change the theme later and it is often seen that as brand learns more on what works for them, they make the changes necessary.
Takeaway skills
Various themes to use on Instagram
Choosing an Instagram theme or making your own
We’ll cover the following:
Why to choose the Instagram content theme?
Various examples of themes
How to make an Instagram theme for your feed?
Summary
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1. Why to choose the Instagram content theme?
Isn't it true that when you're browsing through your Instagram feed, you may recognize some of the posts, which brand or account they might belong to?
It's the essence of your brand. It sets you apart from other businesses in the market. This way, consumers can instantly identify you, your brand, or your products.
The goal? Your brand name will stick in their heads. They may consider purchasing from you or waiting for your next post.
You get following benefits,
When you have a clear idea in mind for your theme, creating content becomes considerably faster.
When your posts all have a unifying thread, they not only appear visually appealing but also appear to belong together and look more organized.
An inconsistent design sends the wrong message and confuses your audience, making it difficult for them to differentiate your brand from others.
2. How to make an Instagram theme for your feed?
If you just use the same filters on your photos and videos, this may not give you the results you desire. There is more to themes.
You'll need to define the following before selecting a content theme for your business:
Brand style: Consider the colors, filters, and fonts you'll use to ensure that your material always appears consistent with your brand. Take help from Instagrumpy's Instagram Branding collection.
Instagram formats: Consider preparing themes based on the Instagram content types you will use the most - single images, carousel posts, or videos.
Other prerequisites of setting up an Instagram theme,
You need to first decide on your brand style which will dictate the color, typography, icons, logos, etc.
Determine any filters or presets you may want to utilize, as they can assist in the creation of consistency with color and tone.
Presets are available for download or purchase, you can also use Instagram's provided photo filters.
Generate content as per your theme, this may include snapping pictures, creating graphics and videos.
You can make use of tools such as Adobe Lightroom or Canva to create final materials for posting.
You also need captions to go with each of your content, be it a photo or a video. So prepare the rules in advance, so that your captions are consistent with the brand's mood.
Now as a final step you can schedule your content posting in a way that aligns with your current theme. Plenty of post-scheduling tools, listed below, allow you to see how your content will look-like on Instagram feed beforehand.
After you've chosen your Instagram theme, it's straightforward with the proper tools to apply it to all of your Instagram posts consistently. You can try Preview App, it is planner tool which helps visualize themes in advance.
3. Various examples of themes
Most of the examples you'll see here or across the internet will primarily show you the Instagram feed, for other content types such as Instagram Stories, Reels or Videos, use the same principles to match background colors etc. The idea is to make any content you produce consistent with your brand and feed's theme. While there are many examples of themes out there, you can search them on google, let's have a look at 14 examples of popular themes.
Filter based themes
They create a coherence in your content, these work well, if you are a creator sharing your own pictures or travel diaries. Just apply a filter and take pictures with certain brightness and you will do good.
They allow you to create a standard magazine like feel to your content. Works great for small businesses, like a florist or a cafe. Use social media management and graphics tools to stay on top with such themes.
They are great for types of businesses and specially if you are a content focused brand. You can showcase various aspects of your brand and products using these themes.
To add an extra layer to your themes you may choose content & colors along the lines of seasons (Summer, Winter, etc.), occasions (Christmas, Halloween, etc.), or Trends. This keeps your themes current and aligns with the mood of your audience. Make sure the variations still carry your brand's essence and do not look out of place compared to your regular theme.
Summary
There are a few steps to follow when choosing the appropriate Instagram theme for your business. First, you need to determine your brand style by deciding on the colors, typography, icons, logos, etc.
You can use preset tools or apply filters to generate consistency with color and tone. Next is generating content - this can include taking photos, creating graphics and videos.
Finally is captioning it all with the rules that are consistent with your brand's mood.
Overview
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Join 150+ members.
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Thank you for your feedback!
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Isn't it true that when you're browsing through your Instagram feed, you may recognize some of the posts, which brand or account they might belong to?
It's the essence of your brand. It sets you apart from other businesses in the market. This way, consumers can instantly identify you, your brand, or your products.
The goal? Your brand name will stick in their heads. They may consider purchasing from you or waiting for your next post.
You get following benefits,
When you have a clear idea in mind for your theme, creating content becomes considerably faster.
When your posts all have a unifying thread, they not only appear visually appealing but also appear to belong together and look more organized.
An inconsistent design sends the wrong message and confuses your audience, making it difficult for them to differentiate your brand from others.
2. How to make an Instagram theme for your feed?
If you just use the same filters on your photos and videos, this may not give you the results you desire. There is more to themes.
You'll need to define the following before selecting a content theme for your business:
Brand style: Consider the colors, filters, and fonts you'll use to ensure that your material always appears consistent with your brand. Take help from Instagrumpy's Instagram Branding collection.
Instagram formats: Consider preparing themes based on the Instagram content types you will use the most - single images, carousel posts, or videos.
Other prerequisites of setting up an Instagram theme,
You need to first decide on your brand style which will dictate the color, typography, icons, logos, etc.
Determine any filters or presets you may want to utilize, as they can assist in the creation of consistency with color and tone.
Presets are available for download or purchase, you can also use Instagram's provided photo filters.
Generate content as per your theme, this may include snapping pictures, creating graphics and videos.
You can make use of tools such as Adobe Lightroom or Canva to create final materials for posting.
You also need captions to go with each of your content, be it a photo or a video. So prepare the rules in advance, so that your captions are consistent with the brand's mood.
Now as a final step you can schedule your content posting in a way that aligns with your current theme. Plenty of post-scheduling tools, listed below, allow you to see how your content will look-like on Instagram feed beforehand.
After you've chosen your Instagram theme, it's straightforward with the proper tools to apply it to all of your Instagram posts consistently. You can try Preview App, it is planner tool which helps visualize themes in advance.
3. Various examples of themes
Most of the examples you'll see here or across the internet will primarily show you the Instagram feed, for other content types such as Instagram Stories, Reels or Videos, use the same principles to match background colors etc. The idea is to make any content you produce consistent with your brand and feed's theme. While there are many examples of themes out there, you can search them on google, let's have a look at 14 examples of popular themes.
Filter based themes
They create a coherence in your content, these work well, if you are a creator sharing your own pictures or travel diaries. Just apply a filter and take pictures with certain brightness and you will do good.
They allow you to create a standard magazine like feel to your content. Works great for small businesses, like a florist or a cafe. Use social media management and graphics tools to stay on top with such themes.
They are great for types of businesses and specially if you are a content focused brand. You can showcase various aspects of your brand and products using these themes.
To add an extra layer to your themes you may choose content & colors along the lines of seasons (Summer, Winter, etc.), occasions (Christmas, Halloween, etc.), or Trends. This keeps your themes current and aligns with the mood of your audience. Make sure the variations still carry your brand's essence and do not look out of place compared to your regular theme.
Summary
There are a few steps to follow when choosing the appropriate Instagram theme for your business. First, you need to determine your brand style by deciding on the colors, typography, icons, logos, etc.
You can use preset tools or apply filters to generate consistency with color and tone. Next is generating content - this can include taking photos, creating graphics and videos.
Finally is captioning it all with the rules that are consistent with your brand's mood.
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