Discover Content


The Instagram feed is about things that are of importance to you. The first thing you'll notice when you open Instagram or refresh your feed is the photos and videos that Instagram believes you will enjoy most.

Takeaway skills

  • Discovering content on Instagram

We’ll cover the following:

  1. Ways to discover content
  2. How Instagram selects content for you?
  3. Summary
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1. Discovering Content

In Instagram, you may find content from individuals and hashtags to which you have followed, as well as suggested accounts that seem to fit your preferences.

On Instagram, you may view all posts by accounts you follow. Instagram doesn't hide content from accounts you follow.

On the home page, you can discover the stories on the top and scroll down to see all other kinds of posts primarily from the people you follow or have interacted with.

On the discover page, Instagram shows you a lot of content you may be interested in, this is how they introduce you to new accounts.

You can also choose an account and view all of their content unless they are a private account. In the case of private accounts, you need to send a request to follow the individual.

2. Content Placement

The order of Instagram's posts in your feed is determined by a variety of criteria. These variables influence the sequence of your feed. The following factors are considered among many others:

  • The likelihood that you'll be interested in the content.
  • When the post was first published.
  • Prior interactions with the accounts who put up the post.

Instagram also displays posts dating back a few days. This is to guarantee that you don't miss out on any of the postings from people you follow.

Beyond the general algorithm for the organic reach of posts, Instagram is also driven by ad dollars and it will show you content paid by others as well.

The method by which material is displayed to you is always changing and learning how to identify problematic content, eliminate bias, promote new formats, and connect individuals with constructive communities on the platform.


You can view all the content from people you follow on Instagram. It's important to remember that anything a user sees is due to a variety of factors, including the likelihood they'll be interested in the post and when it was published among others.

On top of this, there are also paid advertisements that influence what users see as well. The most crucial thing for marketers looking to use Instagram effectively is being aware of these limitations and how they affect their marketing strategy accordingly.

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