Brand Colors


The power of your visual branding on a crowded and competitive platform like Instagram may determine whether or not someone follows your profile and engages with your brand.

You don't have to be a professional designer to get started!

Let's start with some colors.

Takeaway skills

  • Identifying colors for your brand

We’ll cover the following:

  1. What to do before defining colors?
  2. Why choose brand colors?
  3. How to choose brand colors?
  4. Summary
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1. Prerequisites

The first step in nearly every design project is to clarify what you want to communicate and who you want to communicate it to.

The more you understand your brand's core principles, the easier it will be to design a powerful visual identity that supports your brand's purpose.

Defining your target audience is the next stage in developing a strong visual brand on Instagram. You'll need to know who you're aiming for so that you can figure out how to appeal to them.

For example, if you're targeting a millennial female audience, you might consider what sort of music they listen to, which brands they buy from, what they do on a weekend, and what social issues are important to them.

Complete the two frameworks provided by Instagrumpy before continuing with Brand colors.

  • Instagram Pitch
  • Target Audience

Scroll down to find the links to above prerequisites.

2. Importance of Brand Colors

The single most important thing in terms of developing a distinct Instagram aesthetic for your business is the color you choose.

Color influences consumer purchasing decisions by about 85%, according to research. Color also improves brand recognition by 80 percent. Making the appropriate color picks for your Instagram postings may significantly affect your brand value.

The challenge

When it comes to color schemes for your business, there is an infinite number of possibilities, each with its own set of meanings.

The color you select may have a significant influence on the outcome. Blue, for example, might be seen as Calm or Responsible, while purple is commonly linked with Royalty or Wealth.

3. Choosing Brand Colors

Don't be alarmed if this step takes you a little while to get right; it may take even seasoned designers hours to think about colors, their relationship, and how they might be combined to produce a unique impression.

There are several ways to use color to create your Instagram appearance. If you already have a website, logo, and social media presence on other platforms, utilize those colors.

If you don't have websites or logos yet or want to start from the scratch, following tips may help:

  • Pinterest mood board - One approach is to save pins that inspire you or are relevant to your company's branding on a board dedicated to it. For instance, if you're a yoga apparel firm, your Pinterest mood board may contain images of individuals and groups practicing yoga. Take notice of any color patterns that appear in the stuff you save, since this may influence your choice.
  • Choose a color scheme - If you are starting from scratch, it's not a bad idea to create a color scheme, also known as a color palette. Find four to five colors that appeal to you the most. You can then group the colors into a primary and a couple of secondary colors, which you can be used in all of your posts to keep consistent. 

Following resources may help you choose a color scheme,

  • Colours.Cafe on Instagram is a one-stop shop for color palette ideas, with palettes identified to make your design process go even faster.
  • You can also use tools such as this, Coolors or Colorhunt, to generate color palettes.
  • If you need more help, you can try hiring experts from fiverr or upwork. to help you develop your branding materials.

Continue to use the same palette when you create material going forward.


Once you've chosen your colors, include them in your content. You'll also notice how well-put-together your Instagram page begins to appear as soon as you begin doing this.

Even as the content varies from post to post, a common color palette is aesthetically pleasing and will tie your page together.

Finding out what works and making adjustments early on is critical for nailing the right color balance in order to pique your audience's interest.

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