Brand Typography

Overview

The importance of quality, readable fonts is often overlooked when people are designing social media content, marketing materials, or logos.

Bad typesetting can create a poor image of the company, and the potential audience may give up on looking at your content entirely.

A font’s typeface gives your brand a certain feel.

Takeaway skills

  • Identifying colors for your brand

We’ll cover the following:

  1. Why define typography for social media content?
  2. How to choose typography?
  3. Using custom fonts for captions
  4. Summary
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1. Importance of Typography

The fonts you use on Instagram tell an immediate narrative, so it's worth spending time determining the ideal type for your content.

There are several distinct types of fonts, but they can be divided into four basic categories at their most fundamental level: serif, sans-serif, script/calligraphic, and hand-drawn.

Serif fonts are associated with tradition, respectability, and discernment, according to some experts. Sans serif typefaces, on the other hand, represent modernity, objectivity, and even inventiveness.

Sans serif typefaces are more popular among social media sites like LinkedIn and Facebook.

2. Choosing Typography

Font choice should be carefully thought out to avoid alienating consumers with an amateurish design choice that suggests low-quality service or goods.

Some designers recommend using “neutral” font types like Helvetica instead of novelty fonts like Papyrus because they help form trust between consumers and companies.

However, that doesn’t mean you have to avoid novelty fonts completely. Just use them in moderation, so that they don’t undermine your brand’s image. This is the case with businesses using too many fonts in their designs.

Keeping consistent color, fonts for your brand can be achieved by the usage of design tools such as,

They offer a broad selection of ready-made designs and font pairings. Similar to choosing a color, select your fonts, group them into primary and secondary and use them consistently in your content.

3. Custom Fonts for Captions

While you should use a chosen brand in your content, you can still style captions and text. Again for this as well, you must choose a custom font and stick to it. Too many fonts may reduce harmony in your content and will go against the concept of branding.

Font Generators are a fantastic method to add personal fonts to your Instagram content — all you have to do is type your text, select a unique font, copy and paste the converted text into your Instagram caption, bio, IGTV description, or even Instagram Stories.

Here are a handful of free Instagram font generators to get you started:

  1. IGFonts.io
  2. CoolFont.org
  3. Cool Fonts App – available on iOS and Android

When you're picking your typefaces, be picky. Even the most basic font might have a meaning, so consider what feels most appropriate for your brand and aesthetic at all times. Minimalist typefaces may signify current simplicity, while italicized script fonts may suggest romanticism or femininity.

Do not overuse the custom fonts and make sure they are readable and consistent with your brand.

Summary

The fonts you use on Instagram tell an immediate narrative, so it's worth spending time determining the ideal type for your content.

Consider what feels most appropriate for your brand and aesthetic at all times when picking out fonts to ensure your brand is conveyed with harmony.

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