Content Sources


It's difficult to produce Instagram material regularly, not to mention time-consuming and/or costly!

So, to make it easy you need to collect Instagram content from a variety of sources. 

Not every Instagram account needs to be primarily photos of influencers who are modeling or traveling, for example. Your business may be selling tangible items such as apparel or wellness products, among other things.

This framework covers all potential content sources that you might want to explore.

Takeaway skills

  • 7 ways to source content for Instagram
  • Best practices to make or repurpose content

We’ll cover the following:

  1. How to create your own Instagram content?
  2. Where to find stock images for Instagram?
  3. Where to find illustrations for Instagram?
  4. How to re-use others' content on Instagram?
  5. How to post user generated content (UGC)?
  6. Content from Collaborations with influencers
  7. Using tools to discover content
  8. Summary
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1. How to create your own Instagram content?

Take pictures and videos of things that are relevant to your business or product with your phone. It might be you or a product you're marketing. There are several apps now available that can make any photograph seem outstanding.

If you need graphics or templates, many free and paid tools can assist you with that.

When you publish material, make sure it represents your brand. Instagram Branding collection has everything you need to setup your brand.

Perhaps you're looking for a fun way to showcase your business or want to promote a recipe that you've published on your blog.

Whatever content you want to post, you can use the tools listed below,

Photo and Video Editors,

Graphic & Template Creation,

2. Where to find stock images for Instagram?

If you're looking for photographs that don't seem like they've been taken with a stock photo company, try

You'll find a wide variety of photos for free from them, and whatever your topic, you're sure to discover something appealing.

If you have a little bit of money to invest, take a look at the following alternatives.

Purchase the correct photo size, remember Instagram's recommended dimensions, and you'll be ready to go.

  • Instagram Post: 1080 x 1080 px (1:1 ratio)
  • Instagram Profile Photo: 360 x 360 px.
  • Instagram Landscape Photo: 1080 x 608 px (1.91:1 ratio)
  • Instagram Portrait: 1080 x 1350 px (4:5 ratio)
  • Instagram Story: 1080 x 1920 px (9:16 ratio)
  • Instagram Video Cover Photo: 420 x 654 (1:1.55 ratio)

Word of caution: Do not overuse them.

You should also try to customize them by adding text overlays, effects, icons, and borders. They may be used in carousels as well with a narrative.

3. Where to find illustrations for Instagram?

Even the most complex information can be readily conveyed using images. Illustrations are quite popular in creating appealing user experiences, as per the most recent design trends.

An illustration, for example, may clarify and expand the information on your social media postings.

Keep in mind that when Instagram users scroll through millions of posts, they merely scan. If a screen is just full of text, the person will most certainly become bored and leave.

You don't have to make illustrations for marketing since you may take advantage of illustrations available both free and paid from numerous sources.

Here are the 10 best sites for free illustrations:

4. How to re-use others' content on Instagram?

You may always attempt to create fantastic material for your Instagram account, yet you should keep an eye on other Instagram accounts that are creating content that appeals to your target audience.

Reposting Instagram material from brands that are comparable to yours, or from any account that is relevant to your audience and your Instagram strategy, is fine; however, make sure you get permission and give proper credit.

Here is a short lesson on how to start sharing other content,

The first step is to discover the content you may want to post from your own Instagram account.

1. Follow hashtags and accounts relevant or complementary to your brand

Create a list of all the hashtags relevant to your account and look for related content from other users by using these hashtags in search. You can also follow these hashtags to get the content right in your feed.

Find and follow brands that have an outstanding Instagram presence, a comparable audience to yours, and so on. Be wary of collaborating with rivals who may not want to work together with you. 

Use Instagrumpy's "Content Strategy" template to make your job easier. You can also save the content you like and make entries into the template for future use.

2. Reach out to those Instagram accounts for permission to repost

Simply send a direct message to the user or leave a comment on their photo to let them know you appreciate their Instagram content and that your users will enjoy it, and ask for permission to post it to your feed.

Let them know you'll give them proper credit, and most of the time they'll be happy to receive more exposure. This plan might help you collaborate and get shout-outs on Instagram with others, as well as expand your reach.

3. Repost only when you’ve got the go-ahead to share the content.

Instagram only allows you to directly reshare others' content (post, Instagram reels, and videos) in your stories. But to post other content in your posts, you'll need to first save the content before you can repost. 

So, let's quickly learn three methods on how to repost content on Instagram?

Method 1: Screenshots (works for still images)

Just take a screenshot of the content you like to repost, crop it as needed and save it to your phone. Next, open Instagram, choose the saved photo, and post it to your feed.

Method 2: Repost for the Instagram tool (works for most Instagram content types)

  • Download the app Repost for Instagram on your phone.
  • When you like content which you want to repost, click on the "..." next to it and copy the link.
  • Open Repost for Instagram, paste the link and you'll see the post there, now, just tap on "repost".
  • Next, tap on "Copy to Instagram", after that you can edit it and post it to your feed.

Method 3: Downloadgram tool (works for most Instagram content types)

This tool is great when you are using desktops, while you can as well use it on your phone.

  • When you like content which you want to repost, click on the "..." next to it and copy the link.
  • Open your browser, and then open the website,
  •  Paste the link and you'll be able to download the content.
  • Next, open Instagram, choose the saved content, and post it to your feed.

There are more ways to do it, whatever method you use, make sure to give proper credit to the original content owner by tagging them in your caption for the post.

5. How to post user generated content (UGC)?

It's a wonderful idea to encourage your existing followers to produce content about a certain topic, and you can put it on your feed, stories, or reels.

User-generated content (UGC) is the term used to describe content created by your followers. It refers to any content created by users whether with or without encouragement from you.

However, unless you're a huge, well-established brand, it's unlikely that users will make Instagram posts about you or your products without incentives or specifically being asked to do so by you.

How to get users to generate content for you on Instagram?

Step 1: Create a hashtag unique to your brand or current campaign.

Step 2: Run a competition for users to win something by creating an Instagram post and tagging it with your brand hashtag or a campaign hashtag.

Step 3: Market your competition on all of your other social media platforms, include it in your email, use every opportunity you can to get things going!

Step 4: Make sure to keep track of how well your campaign hashtag is performing, such as its growth and engagement.

Some tools to track hashtag performance on Instagram,

When you give followers gifts, free products, or discounts, for example, it will help develop momentum for your campaign since more people will likely utilize your hashtag as a result.

UGC is an excellent technique for increasing engagement on your Instagram account, but it must be utilized responsibly. If you rely too much on UGC, your followers may get irritated and stop engaging with you entirely.

6. Content from Collaborations with influencers

You can collaborate with influencers that already have a substantial following to expand your audience and gain a large number of new followers for your account.

You'll also get some terrific content for your feed. 

Step 1: Just choose influencers based on your following size. If you are just starting it may be difficult but if you have over 1000 followers, you can target micro=influencers with 1K to 5k followers and so on.

Step 2: You may contact an influencer on Instagram DMs, but in most cases, they will have contact information listed in their Instagram bios for collaboration requests.

Take, for example, the Instagram feed of cosmetics company @toofaced — a significant number of their posts are reposts from influencers promoting their products.

Another interesting example is Tom’s of Maine, they make toiletries with natural ingredients. They concentrated on micro-influencers, and in the first three months of the campaign, they reached 4.4 million potential consumers.

7. Using tools to discover content

While you would be the only one to create niche content for your Instagram account, you may use third-party social media management tools to find generic and popular content.

Such content could be quotes, the latest news, or memes. Some of the social media management tools have set up content streams for you to readily find content and schedule it for your use.

Apart from generic popular content, they may also allow you to use usernames, keywords, and hashtags to find specific content for your niche.

See below few tools to discover and publish others content,


There may be times when one needs to create original posts; doing so would help maintain the authenticity of your brand and promote consistency on your account.

You can find plenty of new sources of content if you search online, some examples posts from other Instagram accounts that you like and want to emulate.

Many strategies can be applied to create new content on Instagram. Some include; urging followers to share their thoughts on the account and posting whatever they share on social media, creating interactive contests, and using third-party tools like Post Planner and Later for discovery and publishing of generic popular content.

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