Associate Director, Social Marketing & Strategy


Business Services

Associate Director, Social Marketing & Strategy

New York
New York

Role Purpose

  • Develop, implement and optimize social media marketing strategy, managing the Social Media Strategists & Associates to deliver brand right social campaigns that deliver against predetermined KPIs.
  • Provide thought leadership on emerging social media tactics and opportunities, including delivering on-time social insights to drive campaigns in partnerships with Content Lab, Creative & Influencer teams that deliver on company goals and that engage and excite a wider range of qualified consumers to the brand.
  • “Oversees” and “does” – pushes work forward from the direct reports through iteration, adding of opportunities and identifying ways to make the work better.
  • Oversee social media campaigns (by channel), ensuring that all social media best practices and tactics are fully integrated into the annual master marketing plan, key brand initiatives, and seasonal campaigns.
  • Collaborate and ideate with cross-functional teams to develop integrated social media marketing plans.
  • Direct and implement proper controls to ensure that social media marketing initiatives are implemented in a timely manner, either meeting or exceeding brand expectations.

Key Accountabilities

Communication Skills

  • Actively seeks opportunities to learn and gather relevant information, eliciting information and asking appropriate questions to clarify where necessary.
  • Carefully adapts the tone and style of all communication to suit the audience.
  • Possesses an accomplished and persuasive written, presentational and speaking style. Is able to quickly turn around recommendations to turn ideas into actions.
  • Innovatively using information and communications technology to inform, persuade, and inspire.


  • Lead the development of team members to create an environment that encourages active participation, creativity, accountability, and team work with paths for advancement and improvement.
  • Provides direction and gains compliance. Includes direct reports in planning.
  • Takes responsibility for direct reports' activities.
  • Makes self available to direct reports.
  • Provides regular performance feedback.
  • Develops direct reports' skills and encourages growth.

New Business

  • Supports in new business efforts
  • Expertise in and passion for the social space
  • We’re looking for candidates who are excited by the internet, love that it’s ever-changing, and understand how to apply this to clients
  • Agency experience
  • The ideal candidate will have acted as a day to day to lead on client business and has developed client relationships; 7-9 years’ experience

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