Develop, implement and optimize social media marketing strategy, managing the Social Media Strategists & Associates to deliver brand right social campaigns that deliver against predetermined KPIs.
Provide thought leadership on emerging social media tactics and opportunities, including delivering on-time social insights to drive campaigns in partnerships with Content Lab, Creative & Influencer teams that deliver on company goals and that engage and excite a wider range of qualified consumers to the brand.
“Oversees” and “does” – pushes work forward from the direct reports through iteration, adding of opportunities and identifying ways to make the work better.
Oversee social media campaigns (by channel), ensuring that all social media best practices and tactics are fully integrated into the annual master marketing plan, key brand initiatives, and seasonal campaigns.
Collaborate and ideate with cross-functional teams to develop integrated social media marketing plans.
Direct and implement proper controls to ensure that social media marketing initiatives are implemented in a timely manner, either meeting or exceeding brand expectations.
Actively seeks opportunities to learn and gather relevant information, eliciting information and asking appropriate questions to clarify where necessary.
Carefully adapts the tone and style of all communication to suit the audience.
Possesses an accomplished and persuasive written, presentational and speaking style. Is able to quickly turn around recommendations to turn ideas into actions.
Innovatively using information and communications technology to inform, persuade, and inspire.
Lead the development of team members to create an environment that encourages active participation, creativity, accountability, and team work with paths for advancement and improvement.
Provides direction and gains compliance. Includes direct reports in planning.
Takes responsibility for direct reports' activities.
Makes self available to direct reports.
Provides regular performance feedback.
Develops direct reports' skills and encourages growth.
Supports in new business efforts
Expertise in and passion for the social space
We’re looking for candidates who are excited by the internet, love that it’s ever-changing, and understand how to apply this to clients
The ideal candidate will have acted as a day to day to lead on client business and has developed client relationships; 7-9 years’ experience
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