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Creation and execution of Santa Anna's labels messaging calendars on socials, websites and email newsletters
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Research, gather or engender creation of, plan and post compelling content that supports the voice, tone and style of our artists and other projects
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Prepare and supply social media posting calendars for content releases to artists and/or their representatives, as well as theatrical, film and TV partners
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Monitor the latest trends and platforms in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how to leverage new tools and services and how they would benefit Masterworks artists
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Liaise and coordinate with US colleagues and international counterparts on shared content and posting strategies
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Digital assets maintenance (link maintenance, video descriptions, tags, etc) including Linkfire prep/rescan and check
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Set up and verification of new VEVO channels, You Tube playlist creation and maintenance
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Social media allow listing requests for artists and project partners
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Manage post boosting / testing / optimization, creative development, and analysis for social campaigns, sharing findings in an ongoing manner with key stakeholders
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Develop and execute plans to highlight and stimulate user-generated content including influencer outreach
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Design and execute contesting for exposure and audience growth and capture, using digital tools and partnerships
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Attend and contribute to all relevant internal company meetings and provide colleagues with timely feedback and follow-up
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Prepare and distribute regular status reports
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Managers will partner with their teams and employees to establish work arrangements that meet the business, team, and individual needs
Benefits
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An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
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Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
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We invest in your professional growth & development
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Time off for a winter recess
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The anticipated annual base salary for this position is $60k to $60k
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This range does not include any other compensation components or other benefits that an individual may be eligible for
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