Digital Marketing Manager

Sony Music Entertainment US


Digital Marketing Manager

Sony Music Entertainment US
New York
New York


Creation and execution of Santa Anna's labels messaging calendars on socials, websites and email newsletters

Research, gather or engender creation of, plan and post compelling content that supports the voice, tone and style of our artists and other projects

Prepare and supply social media posting calendars for content releases to artists and/or their representatives, as well as theatrical, film and TV partners

Monitor the latest trends and platforms in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how to leverage new tools and services and how they would benefit Masterworks artists

Liaise and coordinate with US colleagues and international counterparts on shared content and posting strategies

Digital assets maintenance (link maintenance, video descriptions, tags, etc) including Linkfire prep/rescan and check

Set up and verification of new VEVO channels, You Tube playlist creation and maintenance

Social media allow listing requests for artists and project partners

Manage post boosting / testing / optimization, creative development, and analysis for social campaigns, sharing findings in an ongoing manner with key stakeholders

Develop and execute plans to highlight and stimulate user-generated content including influencer outreach

Design and execute contesting for exposure and audience growth and capture, using digital tools and partnerships

Attend and contribute to all relevant internal company meetings and provide colleagues with timely feedback and follow-up

Prepare and distribute regular status reports

Managers will partner with their teams and employees to establish work arrangements that meet the business, team, and individual needs


An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans

We invest in your professional growth & development

Time off for a winter recess

The anticipated annual base salary for this position is $60k to $60k

This range does not include any other compensation components or other benefits that an individual may be eligible for

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