Responsibilities
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The ideal candidate will have handled execution in a position including review of analytics, evaluating the needs and adjustments and tackling all conversion tags for all social media channels
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review / implement all conversion tags for all channels (Facebook, Twitter, LinkedIn, Google Adwords, Google Analytics) Develop conversion goals, consult on custom parameters and events setup in Google analytics Understand role of Pardot forms and landing pages in placing and tracking conversion codes Launch display retargeting campaign Must be very strong in paid search and display advertising, proficient in social media advertising
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