Responsibilities
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Youll have the opportunity to craft marketing plans that cover digital, traditional, influencer, guerrilla, and ‘word of mouth marketing for highly engaged audiences
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You will also lead the design and production process for a variety of projects including print advertisements, digital campaigns, event signage, social media content, and more
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Work with our games events team and Marketing Director to execute the marketing, branding and PR strategy for our games events
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Track and measure key metrics (ROI and KPIs) of all marketing initiatives and proactively keep manager informed of status and deliverables
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Execute a comprehensive social media plan focused on attendee acquisition, retention, and customer engagement
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Responsible for writing, designing, deploying, and tracking weekly e-mail newsletters
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Regularly update copy, images, and announcements on the event websites and maintain, update, and monitor social media accounts
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Develop marketing partnerships in the local markets and surrounding markets to drive awareness and ticket sales
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Manage mobile app development and digital marketing asset creation, delivery, and strategy
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Collaborate with branded partners on key event announcements and initiatives
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Maintain an eye for detail and quality on projects big and small, while communicating with the team to meet deadlines
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Proactively seek out the latest trends in marketing, advertising and experiential activation and recommend how to incorporate those trends into our plans to help us achieve our audience acquisition and retention goals
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