What YOU get to DO at this innovative company:
- Lead strategic planning on all media across TV, OLV, OTT, Digital, Social, PR, OOH, Experiential, etc.
- Lead media budget planning, review, and allocation recommendations based on business needs as well as deliver reporting and analytics on programming results across all media channels.
- Deliver actionable insights from media and research data.
- Collaborate with senior Marketing team to develop MRI-Simmons profiles for target consumers for media agency to buy against.
- Build strong and productive relationships with vendor partners, continually assessing and evaluating their capabilities and performance.
- Lead negotiation of media-buy agency contracts.
- Manages invoice approvals and audits invoicing based on approved media spends.
- Complete analysis on complementary and competitive businesses as a comparative tool to assess strategy and performance.
What you NEED to SUCCEED in this challenging role:
- 4-year Marketing, Communications, or Business Management degree required.
- Minimum 7 years media planning experience required; experience with food categories a plus.
- Minimum of 5 years of agency background preferred.
- Experience with research tools such as MRI-Simmons, Kantar, reach/frequency modeling, Nielsen, Nielsen Audio, required.
- Strong interpersonal and communications skills and ability to work in a team environment.
- Clear Marketing Instincts with analytical thinking able to ascertain a point-of-view by integrating data with critical thinking and judgment.
- Strategic Thinking Capable of seeing media trends and how they affect the categories, consumers, broader business to generate both short and long-term success.
- Initiative & follow-through excellent planner that is able to execute media planning and budgeting in a timely manner.
- Extensive understanding of awareness curves, and principles behind ratings points, unique reach, and frequency.
- Builds relationships able to partner with both internal departments, external agencies, and vendors to produce best-in-class work.
- Excellent verbal and written communication communicates well with peers, cross-functional teams, management, and agency partners.
- Hands-on Marketer with a strong attention to detail and excellent time-management skills.
- Problem solving understanding not only how to identify problems, but also the reasons behind them and, more importantly, taking initiative to solve problems.
