Paid Media Manager

Jackson Spalding

Business Services

Paid Media Manager

Jackson Spalding


  • Manage paid advertising strategy across a variety of B2B and B2C clients throughout the entire customer experience with a focus on conversions, awareness, and engagement
  • Monitor campaign performance and provide actionable analysis and manage on-going optimizations.
  • Work with creative team to secure media advertising content/copy that aligns with platform specifications and best practices.
  • Track industry trends, platform updates including platform/audience-targeting capabilities. Share actionable learnings with internal team(s).
  • Provide input for pitches and deliverables including but not limited to social media advertising strategy, including opportunities on emerging platforms and the latest audience-targeting capabilities.
  • Manage agency’s advertising accounts and campaign manager accounts and onboard other internal team members as needed.
  • Coach junior members to build their paid media advertising strategy skills to ensure creativity and innovation is reflected in their client recommendations.
  • Provide guidance to junior media specialists to ensure plans are executed and managed in a way that exceeds expectations and delivers against identified client KPIs.


  • Undergraduate degree in marketing, communications or related field


  • 3-6+ years hands-on paid media campaign management experience, preferably at a media or marketing agency
  • Advanced knowledge of social media advertising management and strong foundational knowledge of complementary digital marketing strategies.
  • Demonstrated success planning, implementing and reporting on full-funnel, objective-based paid campaigns that delivered real business value.
  • Experience and competency running performance tests on paid channels.
  • Strong knowledge of digital marketing planning and buying options, including auction, cap, and reach and frequency buying.
  • Proficiency in paid media advertising and analytics tools and platforms (Facebook Ads Manager, Facebook Business Manager, Twitter Ads, Twitter Analytics, LinkedIn Campaign Manager, Google Ads Manager, etc.).
  • Proficiency in paid media and digital marketing pixels, tags, event tracking, and conversion attribution, including knowledge on installation and placement instructions and event mapping.
  • Proficiency in advanced audience creation and segmentation strategies related to paid social, including remarketing, website custom audiences, first-party data targeting, third-party data integration and measurement, exclusion audiences and lookalike audiences.
  • Proficiency in digital campaign measurement, with the ability to identify KPIs that deliver key business value (ROAS, conversions, revenue value, etc.).
  • Learner’s mindset – passionate about paid media marketing and digital marketing trends.
  • Demonstrated project management skills.
  • Diligent, responsible, organized and capable of managing multiple campaigns simultaneously.
  • Strong attention to detail.
  • Advanced critical thinking skills.
  • Confident and compelling presenter.

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