Jackson Spalding

RESPONSIBILITIES

• Manage paid advertising strategy across a variety of B2B and B2C clients throughout the entire customer experience with a focus on conversions, awareness, and engagement
• Monitor campaign performance and provide actionable analysis and manage on-going optimizations.
• Work with creative team to secure media advertising content/copy that aligns with platform specifications and best practices.
• Track industry trends, platform updates including platform/audience-targeting capabilities. Share actionable learnings with internal team(s).
• Provide input for pitches and deliverables including but not limited to social media advertising strategy, including opportunities on emerging platforms and the latest audience-targeting capabilities.
• Manage agency’s advertising accounts and campaign manager accounts and onboard other internal team members as needed.
• Coach junior members to build their paid media advertising strategy skills to ensure creativity and innovation is reflected in their client recommendations.
• Provide guidance to junior media specialists to ensure plans are executed and managed in a way that exceeds expectations and delivers against identified client KPIs.

EDUCATION

• Undergraduate degree in marketing, communications or related field

REQUIREMENTS

• 3-6+ years hands-on paid media campaign management experience, preferably at a media or marketing agency
• Advanced knowledge of social media advertising management and strong foundational knowledge of complementary digital marketing strategies.
• Demonstrated success planning, implementing and reporting on full-funnel, objective-based paid campaigns that delivered real business value.
• Experience and competency running performance tests on paid channels.
• Strong knowledge of digital marketing planning and buying options, including auction, cap, and reach and frequency buying.
• Proficiency in paid media advertising and analytics tools and platforms (Facebook Ads Manager, Facebook Business Manager, Twitter Ads, Twitter Analytics, LinkedIn Campaign Manager, Google Ads Manager, etc.).
• Proficiency in paid media and digital marketing pixels, tags, event tracking, and conversion attribution, including knowledge on installation and placement instructions and event mapping.
• Proficiency in advanced audience creation and segmentation strategies related to paid social, including remarketing, website custom audiences, first-party data targeting, third-party data integration and measurement, exclusion audiences and lookalike audiences.
• Proficiency in digital campaign measurement, with the ability to identify KPIs that deliver key business value (ROAS, conversions, revenue value, etc.).
• Learner’s mindset – passionate about paid media marketing and digital marketing trends.
• Demonstrated project management skills.
• Diligent, responsible, organized and capable of managing multiple campaigns simultaneously.
• Strong attention to detail.
• Advanced critical thinking skills.
• Confident and compelling presenter.

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