Core Responsibilities:
- Lead clients with comprehensive media strategy to achieve business goals. Must be able to sell-in and defend the importance and role of media across top-of-funnel, mid-funnel and lower-funnel stages
- Collaborate with Group Planning Director and your client to establish clear media objectives and strategy
- Manage multiple, direct and indirect stakeholders to deliver a complete media plan
- Support the implementation of the media plan working with all buying and execution teams including client teams
- Evaluate composition of a wide range of media vehicles to determine which would most effectively reach the target audience
- Work with cross-agency client teams defining scope, recommending measurable plans, budgeting accordingly, and connecting the creative execution to appropriate paid media tactics
- Analyze trends and present results to clients with insights on performance of media campaigns and channels
- Collaborate with cross-functional agency project teams to inspire, create, and implement short and long-term connected media strategies
- Confidently lead presentations, engage on client calls, share POVs, and assemble strong teams to help deliver the most effective media plans
Qualifications/Requirements:
- 4-6 years of paid digital media experience; E-comm experience preferred
- Experience in traditional media such as TV, radio, print
- Strong digital knowledge across SEM, Paid Social, YouTube, CTV, Display, Amazon and Google Shopping
- Clear understanding of the media planning and buying process. Multichannel experience required. Ability to articulate media recommendations while remaining flexible
- Ability to translate client goals and brand campaign objectives into an ongoing campaign measurement plan
- Proven experience with integrated advertising campaigns across multiple devices and media channels demonstrating impact on the client’s business
- Experience with digital marketing platforms, including analytics and attribution tools
- Working knowledge of DoubleClick (DCM) or similar AdServer
- Ability to work in a collaborative, proactive team setting. While most members will be within the Dallas, TX office, some members may participate virtually around the country
- Experience using data visualization software such as Salesforce Wave, Tableau, GoodData or DOMO is very beneficial
- Strong written and oral communication skills, client service skills and time management skills
