Senior Manager, Media Strategy

Mindstream Media Group

Digital Media

Senior Manager, Media Strategy

Mindstream Media Group

Core Responsibilities:

  • Lead clients with comprehensive media strategy to achieve business goals. Must be able to sell-in and defend the importance and role of media across top-of-funnel, mid-funnel and lower-funnel stages
  • Collaborate with Group Planning Director and your client to establish clear media objectives and strategy
  • Manage multiple, direct and indirect stakeholders to deliver a complete media plan
  • Support the implementation of the media plan working with all buying and execution teams including client teams
  • Evaluate composition of a wide range of media vehicles to determine which would most effectively reach the target audience
  • Work with cross-agency client teams defining scope, recommending measurable plans, budgeting accordingly, and connecting the creative execution to appropriate paid media tactics
  • Analyze trends and present results to clients with insights on performance of media campaigns and channels
  • Collaborate with cross-functional agency project teams to inspire, create, and implement short and long-term connected media strategies
  • Confidently lead presentations, engage on client calls, share POVs, and assemble strong teams to help deliver the most effective media plans


  • 4-6 years of paid digital media experience; E-comm experience preferred
  • Experience in traditional media such as TV, radio, print
  • Strong digital knowledge across SEM, Paid Social, YouTube, CTV, Display, Amazon and Google Shopping
  • Clear understanding of the media planning and buying process. Multichannel experience required. Ability to articulate media recommendations while remaining flexible
  • Ability to translate client goals and brand campaign objectives into an ongoing campaign measurement plan
  • Proven experience with integrated advertising campaigns across multiple devices and media channels demonstrating impact on the client’s business
  • Experience with digital marketing platforms, including analytics and attribution tools
  • Working knowledge of DoubleClick (DCM) or similar AdServer
  • Ability to work in a collaborative, proactive team setting. While most members will be within the Dallas, TX office, some members may participate virtually around the country
  • Experience using data visualization software such as Salesforce Wave, Tableau, GoodData or DOMO is very beneficial
  • Strong written and oral communication skills, client service skills and time management skills

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