Senior Paid Media Manager

Barclays International


Senior Paid Media Manager

Barclays International
New York
New York

What will you be doing?

• Leading the Corporate & Investment Bank's integrated media planning & buying efforts globally to reach C-Suite decision makers and Institutional Investors

• Creating and implementing cross-channel media plans leveraging digital (display, native, video), SEM, TV /video, social media, audio, print and ABM tactics

• Partnering with the media agency on the strategy and execution of plans, including all day-to-day project management of new planning efforts and live campaigns in market

• Working across the global team to guide creative asset development to fulfil plans, as well as collect briefing and channel strategy inputs

• Overseeing performance reporting with the media agency that offers actionable insights about what's driving our media KPIs and effectiveness against goals

• Developing relationships with media representatives to stay on top of new media offerings and best practices to differentiate our media strategy and reach audiences

• Owning media agency contract and budget management for all media plans (including media authorizations, invoicing, and reconciliation reporting)

• Consulting with and supporting internal colleagues seeking to develop bespoke media plans in support of regional or product-specific business priorities

What we're looking for:

• Previous experience (agency or client-side) in paid media planning & buying, preferably for a global, B2B, financial services brand

• Understanding of institutional financial services and the media interests of our target audiences: C-Suite (corporate decision makers) and Institutional Investors

• Deep knoweldge of media planning principles, including target audience creation, channel planning strategy, media analysis and budget management

• Detail-oriented problem-solver who is able to employ sound judgement, critical thinking and swift decision making with minimal supervision

Skills that will help you in the role:

• Ability to evaluate raw data and derive sharp, actionable insights that will improve the effectiveness of our media strategy over time

• Experience developing measurement frameworks and experience with attribution models/other testing methods

• Demonstrated ability to work well under pressure, able to manage and execute effectively on multiple, time-sensitive projects, with keen sense of urgency

• Experience with Datorama, Adobe Analytics, Salesforce Marketing Cloud

Apply now

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