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In this role, you will develop organic social content that generate high levels of engagement across multiple platforms
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You will contribute to influencer strategies by managing content, relationships, and day-to-day drafting and publication of media posts and scheduling
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Manage all social impact-related social media accounts daily – listen, coordinate with and ensure approval of stakeholders, draft copy, fact check, work with design for visual assets, coordinate with SI Marketing
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Participate in internal briefings, creative brainstorms, daily social media check ins, and report outs of results, etc
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Develop and maintain influencer strategy documents, influencer target lists; conduct and manage as-needed research to recommend relevant influencers for multiple programs and initiatives
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Build and maintain relationships through social media
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In coordination with Comms Managers and Associates, develop social media plans for release of every major WES publication, policy statement, blog posts, etc
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Report on SM performance
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Work within existing Content Management Systems (CMS) to build out landing pages, oversee content updates to web pages, and manage other day-t- day web production responsibilities as needed
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Research and analyze metrics from the CMS to assess webpage performance
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Work with Content Writers to optimize SEO keywords and increase website traffic
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Write web copy, newsletter copy, and marketing copy as assigned
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Provide writing and proof-reading support to communications managers and associates
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Provide research support for media requests and FAQs
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Provide assistance with social media management, listening, and influencer list
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