Sopexa USA

WHAT’S IN IT FOR YOU

• Work on food and beverage clients with a focus on wine regions
• Become part of a multi-talented team of 30+ employees working together on PR/Digital/Event/Shopper Marketing programs
• Enjoy working on international clients from France, Italy, Portugal, Austria, Chile
• Enjoy the benefit of hybrid work, with 2 days at the office per week
• Generous time off: 15 PTOs + the last week in December when the office closes + 3 personal + 5 sick days.
• 5% 401k Contribution
• Healthcare covered at 98%
• Join an agency that’s been around for over 60 years under the same name, we’ve seen it and have thrived through it!
  
  

YOU ARE/HAVE

• Minimum of 2 years digital experience – Agency experience a plus
• A passion for writing
• French or Italian fluency a plus
• Experience in paid social media – Ads, boosts, sponsored content
• Strong interest in food and beverage sectors, wine knowledge and certification a strong plus
• Experience in developing content and content partnerships
• Experience working with Influencers
• Strong knowledge of digital channels, community management tools and platforms
• Detail-oriented and resourceful
  

• Candidates must be legally authorized to work in the U.S and/or hold a permanent working permit
  

RESPONSIBILITIES

Paid Social (~35%)

• Handle day-to-day management of paid social campaigns, including social advertising, boosts, and paid search among B2B and B2C accounts
• Create and optimize paid media strategy to support account growth goals
• Define, measure, and report on relevant paid media KPIs
• Manage overall paid media budget
• Provide advice on best practices and new trends/tech
  

Digital Communications and Community Management (~65%)

• Develop, implement, and manage social media strategy from start to finish with focus on Instagram, Facebook, Twitter, and LinkedIn
• Manage and oversee social media content creation – photoshoots, influencer campaigns, and freelance work
• Draft brand content – content calendars, influencer briefs, event invitations, online content such as blog posts, etc.
• Organize, manage, and host influencer events on behalf of clients
• Assess KPIs (growth, engagement, etc.) and ensure campaign success via social media listening, monitoring, reporting and analysis
• Collaborate and grow network of influencers, KOLs, content creators, freelancers, creatives, etc.
• Stay abreast of ever-changing digital landscape and best practices in the field
• Identify trends and explore new collaborative opportunities