Social Media Marketing Strategist


Business Services

Social Media Marketing Strategist


You will

  • Work with the Social Media Manager to implement the brand's social media strategy, coordinating with key stakeholders across the Company to ensure effectiveness, consistency, and approvals when necessary
  • Assist with social content planning and development for the monthly social media editorial calendar and daily social posts
  • Publish and schedule social content for SERVPRO’s social accounts
  • Monitor social platforms to keep a pulse of the daily news cycle and identify opportunities to news jack angles for social posts or when we should go “dark” when the news cycle isn’t ideal
  • Provide social media support to franchisees who request assistance, as needed
  • Work with vendors and agencies to make recommendations on how paid social dollars are allocated and spent
  • Create social training and resources to educate franchisees on how to use social to grow their business through in-person presentations, webinars, and blogs.
  • Create monthly social analytics reports that show how the brand’s performing against benchmarks and key takeaways we can use to improve social media performance
  • Identify interesting/entertaining stories and UGC from the franchise system to leverage on SERVPRO’s corporate social media channels
  • Monitor trends in online community tools and applications.

You have

  • 3 years of experience in social media marketing for a brand or agency with a true passion and understanding of social media. Must be well versed in emerging and established platforms.
  • Strong social media content development skills and experience creating content for brands
  • Experience creating social media strategies or plans for clients or brands.
  • Exercises judgment to create diplomatic, reasoned written responses to consumer questions and criticisms on social media
  • Ability to review and understand complex social media situations
  • Enjoy working in a dynamic and efficient team and can easily shift in a new direction.
  • Experience working with third-party vendors to develop standard operating procedures and creative asset workflow.
  • Comfortable developing and delivering presentations in front of large groups of people.
  • Team player, with the confidence to take the lead and guide other departments on how social media could help achieve their goals, when necessary.
  • Experience with social media management tools like Hootsuite, Sprout Social, etc.
  • Experience creating engaging social media content, including text, graphics, and video posts.
  • Understanding of the whole digital media ecosystem and the role that social media plays in partnership with media such as Display, Search, SEO, and others.
  • Experience with influencer marketing managing relationships and developing programs that deliver on business objectives is a plus
  • Graphic design ability is a plus
  • Video content production is a plus
  • Proficiency in MLA and/or AP style formatting preferred
  • Bachelor’s Degree in Journalism, Marketing, Public Relations, or New Media
  • Must currently reside in Tennessee or plan to relocate to Tennessee for payroll reasons.

SERVPRO is an equal-opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, gender, sexual orientation, national origin, veteran or disability status.

Apply now

Help us add more social media jobs, mention in your application,

I found this job at audienceOS.

Apply now

Share with others

Related jobs