Abbson

RESPONSIBILITIES:

‍• Conceptualize, edit, and optimize native video content for use on social media platforms, including but not limited to You Tube, Facebook, Instagram, and Tik Tok

• Repurpose video content created by the Production team to promote and maximize the reach of ongoing projects

• Monitor and research breaking news, social media trends, and developing stories to proactively pitch monetizable and viral video concepts

• Identify and source high quality clips from press conferences, new hits, speeches, and debates for use in viral videos

• Iterate versions of videos, as required, to optimize them for different social media platforms

• Prepare, edit, and integrate captions into all relevant videos to increase engagement

• Ideate, create, and deliver video and still content in support of paid social media advertising

• Create static graphics such as thumbnails for use across social media channels to promote videos and increase engagement

• Properly understand and implement client and partner needs in coordination with the Marketing, Production, and Partner Success Teams

• Build and maintain and video content calendar that prioritizes brand and marketing objectives in close collaboration with the Marketing Team

• Support the copywriting for videos when needed, including writing titles and social media posts to maximize their reach

• Support the distribution and uploading of videos when needed in coordination with the Marketing Team

• Understand reporting and KPIs in collaboration with the Marketing Team to optimize social media video content for the highest performance

• Create, maintain, and constantly refresh Abbson's standards for social media video best practices in coordination with the Marketing Team

• Ensure all video content complies with community guidelines of social media platforms in coordination with the Marketing Team

• Ensure that all media files, project files, plugins, fonts, and any other associated project files are stored in Abbson's file management systems at all times

• Quality control all marketing video projects to ensure Abbson and client standards of excellence are met

• Accurately and completely record work performed via daily time logs, attend and participate in all company meetings as required, and process expense reports and vendor invoices per Abbson's policies

• Other tasks as assignedREQUIRED SKILLS AND

‍EXPERIENCE:

‍• Two (2) or more years of experience in a comparable social media video position

• Accomplished in Adobe Premiere Pro, After Effects, and Photoshop

• Ability to quickly identify successful social media content and present it in a viral way

• Familiarity with the video marketing process from selecting clips to iterating versions, uploading deliverables, and publishing

• Storytelling capabilities and creative instincts

• Knowledge of social media trends and best practices, specifically in relation to video

• General understanding of video advertising on social media platforms

• Technical expertise in file management software and techniques

• Proficient with personal computer operation, Microsoft Office and G Suite

• A Bachelor's degree from an accredited U.S. institution of higher education